The next time you strut down the grocery isle, your eye may be drawn to the widely growing section of probiotic fortified foods and beverages. During the What’s Your Probiotic Profile session sponsored by Ganeden at the 2012 Pre-&Probiotics Virtual Conference on Feb. 1, Ganeden’s vice president of business development Mike Bush and Glenn Gibson, Professor of Food Microbiology and Head of Food Microbial Sciences at the University of Reading in England, broke down the benefits of probiotics and looked the many uses companies and brands have utilized probiotics for.
That’s all fine and dandy, but at the end of the day, it’s about how you walk the walk, not talk the talk. So, this is how Ganeden Biotech makes GanedenBC30 work for more than 50 food and beverage products worldwide.
- Go after mainstream items: It’s important to understand consumers’ wants and needs, especially when making the decision to incorporate probiotics into the mix. Go after products individuals desire and consume on a regular basis such as Red Mango frozen yogurt, Naked Pizza pizza and MyoFusion, a protein powder blend by Gaspari Nutrition. By doing so, consumers are getting the product they want and the benefits they need.
- Create awareness: Simply slapping on a label notifying individuals that a given product contains probiotics isn’t sufficient enough when it comes to education and raising awareness. You have to go about and beyond and explain to consumers what probiotics are, how they function and how they are beneficial. By doing so, you’re not only helping your consumers know what they are putting into their bodies, you’re also establishing your credibility.
- Deliver results: You must be able to back up your claims. It’s as simple as that. Never settle for subpar work and always strive to keep learning and researching. As mentioned before, this builds credibility and proves to the public you’re an influencer and opinion leader in the probiotic, food and beverage industries.
There you have it—how Ganeden applies GanedenBC30 to various foods and beverages and establishes relationships with strong, successful brands. For a complete list of GanedenBC30 partners, click here.
